CHOI MYUNG-BOK: EXPERIENCE, TECHNOLOGY AND INTERNATIONAL VISION IN THE SERVICE OF A NEW BRIDGE BETWEEN BRAZIL AND SOUTH KOREA
South Korea has built, over the past decades, an international trajectory marked by innovation, technology, business capability and the opening of new markets. Behind this growth are professionals who have followed different moments of the country’s economic and technological transformation and who today bring together enough experience to contribute to new international connections.
Among these names is Mr. Choi Myung-bok, a South Korean professional with a career spanning areas such as information technology, international trade, marketing, sales and energy, who now takes on an important institutional position as President of the TUERI Institute – South Korea.
His arrival in the Institute’s international structure represents much more than holding a position: it symbolizes the construction of a strategic bridge between Brazil and South Korea, connecting experiences, opportunities, companies, technologies and projects capable of generating economic development and social impact.
FROM ACADEMIC EDUCATION TO THE BUILDING OF A SOLID CAREER
Born on March 16, 1957, Choi Myung-bok built his academic background at Dankook University, where he studied, between March 1977 and February 1984, for a Bachelor of Science in Mathematics Education — a higher education degree related to the teaching of Mathematics. Choi_Myung_bok_CV_260912_164010.pdf
Mathematics, by its very nature, requires logical reasoning, planning, analysis and the ability to solve problems. These characteristics directly relate to the professional paths Choi would later follow.
His professional history demonstrates an ability to move across different sectors without losing a central element: technology as a tool for development and business vision as an instrument for expansion.
NEARLY TWO DECADES CONNECTED TO TECHNOLOGY
Between December 1984 and December 2003, Choi Myung-bok worked at Hyundai Department Store, as part of the Information Technology department.
During this period, he carried out activities related to systems development and operations, accumulating approximately two decades of professional experience at a historic moment when computerization was rapidly advancing within South Korean organizations. Choi_Myung_bok_CV_260912_164010.pdf
This experience is especially significant because it demonstrates a career that began long before digital transformation became a recurring expression in the business world.
Choi professionally witnessed a period in which technological systems gradually ceased to be merely auxiliary tools and became a central part of companies’ operations, management and competitiveness.
FROM THE TECHNOLOGY SECTOR TO INTERNATIONAL TRADE
In January 2004, a new stage began.
Choi Myung-bok joined SDGC Co., Ltd., remaining connected to the company until September 2026, according to the curriculum vitae presented.
His work came to include international intermediary trade, as well as marketing and sales of solar panels and batteries. Choi_Myung_bok_CV_260912_164010.pdf
The transition demonstrates a significant expansion of his professional experience.
After a long career related to information technology, Choi moved into activities directly related to international business, commercialization and relationships between markets.
At the same time, his experience with solar panels and batteries brings him closer to one of the most strategic sectors of the 21st century: the development of energy solutions and technologies related to sustainability.
Technology, energy and internationalization therefore become three important pillars of his career.
CHOI MYUNG-BOK AND A CAREER BUILT AROUND TRANSFORMATIONS
When viewed as a whole, his trajectory reveals different stages of professional development.
First, an academic background based on mathematics.
Then, approximately two decades connected to systems and information technology.
Next, more than two decades of experience involving international trade, marketing, sales, solar panels and batteries.
These are different experiences, but connected by the ability to understand changes, adapt to new scenarios and participate in transforming markets.
And this experience now takes on a new dimension.
PRESIDENT OF THE TUERI INSTITUTE – SOUTH KOREA
Choi Myung-bok also takes on an important institutional mission as President of the TUERI Institute – South Korea, becoming part of the institution’s internationalization process and strengthening its presence in that country.
The Presidency of the TUERI Institute in South Korea begins with a strategic responsibility: to contribute to building connections between Brazil and the South Korean ecosystem, promoting institutional rapprochement and creating pathways for future cooperation.
Within TUERI’s international expansion proposal, South Korea occupies an especially relevant position.
It is a nation recognized worldwide for its ability to transform science, education, technology, industry and innovation into economic development.
It is precisely within this environment that the TUERI Institute intends to strengthen its presence.
BRAZIL AND SOUTH KOREA: A BRIDGE THAT IS BEGINNING TO BE BUILT
The presence of Choi Myung-bok at the head of the TUERI Institute – South Korea expands the possibilities for dialogue between the two countries.
The purpose is to build bridges.
Bridges between businesspeople.
Bridges between professionals.
Bridges between institutions.
Bridges between technologies.
Bridges between social projects and economic opportunities.
And, above all, bridges capable of transforming good institutional relationships into concrete projects.
The TUERI Institute works with a vision that brings together human development, inclusion, health, technology, science, innovation, education, entrepreneurship and international cooperation.
In this context, the South Korean representation may contribute to bringing together different stakeholders interested in building Brazil–Korea projects.
EXPERIENCE TO OPEN PATHWAYS
The internationalization of an institution does not happen only through the signing of documents.
It happens through people.
People capable of establishing dialogue.
People who understand the business environment.
People who understand cultural differences.
People capable of bringing interests closer together and transforming a first meeting into a future partnership.
It is precisely at this point that the experience accumulated by Choi Myung-bok may represent an important differential.
His background in the technology sector, his business experience and his work in international trade provide an important foundation for this new institutional mission.
A NEW STAGE FOR THE TUERI INSTITUTE
The presence of the TUERI Institute in South Korea represents a new chapter within a project that was born in Brazil, but which understands that many of today’s great challenges require international cooperation.
Health, technology, innovation, human development, energy, education and entrepreneurship have no borders.
Shared knowledge can transform realities.
Technology applied with purpose can save lives.
Good connections can open markets.
And relationships built with responsibility can generate opportunities for thousands of people.
For this reason, the appointment of Mr. Choi Myung-bok as President of the TUERI Institute – South Korea also represents the consolidation of a vision: to create a permanent channel of rapprochement between two countries that have much to teach, share and build together.
MORE THAN A POSITION, A MISSION
There are moments when all the experience built over decades finds a new purpose.
For Choi Myung-bok, this new moment unites past and future.
Mathematics provided the education.
Technology provided experience.
International trade expanded borders.
The energy sector brought contact with new solutions.
And now institutional cooperation may transform all this experience into a platform for bringing together people, companies and nations.
The challenge ahead is great.
But it is also proportional to the opportunities that exist.
Brazil has a market, diversity, resources, professionals and enormous demands for innovation.
South Korea has technology, industry, knowledge, research and development capacity.
When two environments like these find people willing to build bridges, new stories can begin.
And this story is only beginning.
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MY THOUGHT
“There are people who pass through our journey and there are those who arrive carrying a mission. I believe that great projects are not built only through structures, but through people who understand that knowledge, experience and relationships only reach their true value when they are placed at the service of something greater. Brazil and South Korea are building a bridge, and every bridge built with purpose can transform thousands of destinies.”
BIBLE VERSE
“Commit to the Lord whatever you do, and your plans will succeed.”
Proverbs 16:3
Commander • Pastor • Therapist • Writer
Neilla Allencar
DA INDICAÇÃO
A iniciativa partiu da Comendadora e Pastora Neila Alencar que é, uma mulher guiada por um chamado que vai além do púlpito.
Em um cenário onde poucos conseguem unir autoridade espiritual, sensibilidade social e influência estratégica, a Comendadora e Pastora Neila Alencar se destaca como uma líder de excelência, cuja trajetória é marcada por propósito, impacto e construção de legados.
Mais do que uma líder, Neila é uma Articuladora de destinos. Sua atuação transcende títulos — ela conecta pessoas, alinha propósitos e impulsiona histórias que merecem reconhecimento. Com uma visão apurada e um senso de responsabilidade elevado, tem se tornado referência na identificação e valorização de lideranças que verdadeiramente contribuem para a sociedade.
À frente de iniciativas que promovem transformação social, acolhimento e desenvolvimento humano, sua caminhada é sustentada por princípios sólidos, fé inabalável e uma missão clara: levantar, restaurar e posicionar vidas.
Quando a Comendadora Neila Alencar indica um nome para receber a honraria de Comendador, não se trata apenas de uma recomendação — é um selo de credibilidade, legitimidade e reconhecimento de impacto real. Sua palavra carrega peso institucional, sua análise é criteriosa e sua decisão reflete um compromisso genuíno com a excelência e com o mérito.
Como Pastora, exerce uma liderança que cuida, orienta e inspira. Como Comendadora, representa autoridade, honra e reconhecimento. E como Articuladora, movimenta estruturas, constrói pontes e abre caminhos onde antes não havia acesso.
Neila Alencar não apenas ocupa espaços — ela os transforma. Sua história é um testemunho vivo de que fé, visão e posicionamento são capazes de gerar influência verdadeira e duradoura. (Saiba mais a respeito de Neila)
PASTORA E COMENDADORA NEILA ALENCAR
TAMBEM É COMPOSITORA
DO ENCAMINHAMENTO PARA A APROVAÇÃO:
A referida indicação foi encaminhada ao Comendador Roberto da Silva Reis, diretor presidente da CNCCS - Comissão Nacional de Certificação de Comprometimento Social que providenciou a sua aprovação.
Da aprovação:
Com a aprovação, o agora Comendador South Korea has built, passa a ser representante dos Projetos da Ordem do Mérito do Elo Social, tanto no Brasil quanto em qualquer país que o mesmo mantenha relações diplomáticas, na qualidade de Comendador, no Grau de "Comendum/Adeptus" Titulo nº 1.xxx datado de xx/xx/2026, prenotado no Livro de Honrarias nº 13,
RELAÇÃO DE PROJETOS - ELO SOCIAL
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